Counter line
Weft Knot
Tie a weft knot in short words. Leave the empty adjectives off.
We agree knot words, dates, and comparison columns so later updates do not drift. A knot does not create a performance number. Metrics nobody supplied do not appear.
On the mark
- Short knot words
- Date column
- Comparison column
- Words we leave off
Left off
- Invented KPIs
- Revenue guarantees
- Empty success stories
We do not invent recap figures.